Tuesday, 28 April 2015

Mt Arthur Photos

I climbed to the summit of Mount Arthur for the first time on Saturday. Here are some of my photos from that trip. Thanks to Fiona Ingram and Susan Shaw for helping me reach the top!

And one of me, just to show I really was there!

Thursday, 23 April 2015

Te Waipounamu - new painting by Dean Bradley

Here's a painting Dean finished this week, which is now on show at Icon Art Park.

Te Waipounamu

This side-on photo gives a better idea of the raised elements in the work.

This photo shows more of the details.

Sunday, 12 April 2015

How to attract visitors to your website

A self-employed friend with a new website asked for some tips about getting her website found by search engines.

Here are my suggestions. They are primarily based on information from 'Inbound Marketing' by Brian Halligan and Dharmesh Shah.

1. Get your website indexed by Google if it hasn’t happened automatically. This will have happened if it is linked to a page already crawled by Google. If in doubt use the Google Add URL tool (www.Google.com/addurl)

2.  Think about what words people in your target market are likely to be using when searching for a service like yours, and use those words in your website page titles, and as much as possible within the text (without going over the top), particularly in any sub headings.

3. Keep headings as short as possible so the key words get maximum weight.

4. There should be a place in the settings section of your website to put in a page description – use your key words in this description.

5.  Use the key words in your blog titles, and blog content, if you have a blog associated with your site.

6.  Join a relevant professional group on Linked In, and post your blogs to that site. I have found this an excellent thing to do with my Writing for Councils blogs, posting them to the Local Government Professionals group.

7. Aim to get links to your website from other well-regarded websites.

8. Set up google analytics (which is free) so you know how many visitors you are getting to your website. Look around in the website set up tools for this – it seems to be different for every website type. If you can’t find it, ask your website provider how to set this up, because this is really valuable information to know.

9. Check out the website assessment tool provided by the authors of the Inbound Marketing book I’m reading - https://marketing.grader.com/. This is free and can be used to create a customised report about your website, and to receive suggestions for fixing any problems. (I haven't tried this yet, but intend to.)